Curriculum vitae Sydney, Australia

Armando Guzmán Fajardo

Salesforce Project Manager at AGS Financial Group.

Systems engineer with twenty-six years in technology and fourteen with Salesforce. I design, build and govern platforms that real teams use every day: today, the Salesforce org of a financial advisory firm with six offices across Australia.

Portrait of Armando Guzmán Fajardo in a navy suit, arms crossed, in an office overlooking the city
Sydney, NSW2026
14 years
with Salesforce, since 2012.
26 years
in systems, data and project management.
4,000+ users
on the largest Salesforce rollout I have administered.
2 countries
Colombia and Australia, in Spanish and English.
i.Profile

From data to process, and from process to platform.

I started in Colombia in 2000 with management information systems, databases and web applications. Since 2012 my work has centred on Salesforce, across Australia and Colombia: administration, data models, integrations, and project and team management.

I have configured and grown the platform in consumer goods, education, solar energy, non-profit and financial services. Along the way I learned that almost no problem is technical: it is usually a badly defined process, data that doesn't talk to each other, or a decision nobody made.

Salesforce

  • Sales Cloud & Service Cloud
  • Flows & automation
  • Security, roles & profiles
  • Reports & dashboards

Data & integration

  • Data Loader & migrations
  • SQL Server (DBA)
  • Data quality & de-duplication
  • Outlook & Conga integration

Development

  • ASP.NET
  • Visual C#
  • SQL
  • Web forms & payments

Management

  • Project management
  • Team leadership
  • User training
  • ISO 9001 internal auditor
ii.Career

Twenty-six years, two chapters.

Each row is a role, and its bar shows how long it lasted on the same 2000-to-today scale. Blue marks the Salesforce roles, which start in 2012.

Salesforce Systems & data
AGS Financial Group 2018 —
MicroChannel 2017–18
TCS · AB InBev 2015–17
Registraduría 2013–15
Apex Training Institute 2012–14
BioSolar 2012
Endeavour Foundation 2011–12
Vending Solutions 2007–10
MCT 2004–07
Fundación Social 2000–03
2000 2005 2010 2015 2020 2025
2018 — now

AGS Financial Group

Salesforce Project Manager
Sydney, Australia

I run the firm's Salesforce projects: prioritising needs, designing solutions and coordinating every change to the platform used by planners, brokers and service teams.

2017 — 2018

MicroChannel

Salesforce Senior Consultant
Sydney, Australia

Senior Salesforce consultant on client projects.

2015 — 2017

Tata Consultancy Services

Module Lead Salesforce · Platform Administrator
Client: AB InBev

Configured and administered Salesforce for over 4,000 users in three countries. Led a team across two locations, the daily help desk and a monthly review of limits and risks.

2013 — 2015

Registraduría Nacional del Estado Civil

Profesional II
Bogotá, Colombia

Information systems for the public sector.

2012 — 2014

Apex Training Institute

IT Manager · Salesforce Administrator
Brisbane, Australia

Data model, de-duplication with Data Loader, pipeline dashboards and integration with Conga Merge and Outlook. Moodle for over 3,500 users and the WorkPlacement portal.

2012

BioSolar

Salesforce CRM System Manager
Brisbane, Australia

Analysis, development and rollout of Salesforce CRM, plus infrastructure, budget and systems security.

2011 — 2012

Endeavour Foundation

Database Interface Developer
Brisbane, Australia

Nine web forms with card payments through eWay and a fundraising and events reporting application.

2007 — 2010

Vending Solutions

IT Manager
Brisbane, Australia

iPhone/iPad kit for sales, service and stock-take, plus customer and barcode-based shrinkage systems.

2004 — 2007

MCT

Project Manager · ISI
Colombia

Web system to monitor freight loads nationally, and management reporting for the leadership team.

2000 — 2003

Fundación Social

Management Information Coordinator
Colombia

Management information for decision-making.

iii.Projects

Selected projects.

Four projects from my career: the starting problem, what I did, and what changed.

4,000+
users · 3 countries
Consumer goods · AB InBev, via TCS

A stable Salesforce for an operation of thousands of users

Problem

An enterprise rollout needed someone to configure it, keep it stable and grow it with the business.

What I did

Objects, roles, security profiles and workflow rules, with impact analysis before every release. A team across two locations.

What changed

Daily help desk, training, and a monthly review of limits and risks so improvements were decided with data.

Sales Cloud Administration Leadership
3,500
users on Moodle
Education · Apex Training Institute

From basic use to Salesforce integrated with the rest of the software

Problem

Very basic use of Salesforce, duplicated data and work placements handled by hand.

What I did

A tailored data model, clean-up with Data Loader, pipeline dashboards and integration with Conga Merge and Outlook. Moodle and the WorkPlacement portal.

What changed

Students apply for placements online and management follows the pipeline on dashboards.

Integrations Data Loader Portal
9
forms with online payment
Non-profit · Endeavour Foundation

Online registration and payments for fundraising

Problem

Member and event data captured by hand, with no online channel to register or pay.

What I did

Web forms connected to the database with card payments through eWay, and a reporting application for the teams.

What changed

Memberships, events, voting and the Christmas Appeal moved to online capture and payment.

Online payments Databases Reporting
2018
to today
Financial services · AGS Financial Group

Salesforce as the central platform of an advisory firm

Problem

The CRM has to carry the daily work of planners and service teams and evolve with the business.

What I did

I run the firm's Salesforce projects: priorities, solution design and change coordination.

What changed

One platform in continuous development for over eight years.

Project management Financial services
iv.Education

Education

Systems Engineering

1990 — 1997
Universidad Católica de Colombia

Data Systematisation

1997 — 2000
Universidad Católica de Colombia

Diploma of Business Administration

Queensland University of Technology

Academic English

Queensland University of Technology

Certifications

  • SFSalesforce Administrator
  • SFSalesforce Sales Consultant
  • SFSalesforce Service Consultant
  • DBSQL Server Administrator (DBA)
  • QAISO 9001 Internal Auditor
  • MSDeveloping Windows applications with Visual Studio 2010

Languages

Spanish
Native
English
Professional
v.References

Twelve recommendations from managers, colleagues and clients.

Pick a recommendation
See them on LinkedIn
We were swimming in the kiddie pool as far as Salesforce was concerned until Armando showed up. With his depth of knowledge, he has and has continued to expand the way in which we use Salesforce and integrate it with our other software solutions. An invaluable member of our team.
Tony Chomba Mwangi Njanja
Marketing Director · Apex Training Institute
Oct 2013 · Managed Armando directly
vi. Contact

Let's talk.

For an opportunity, a collaboration or a Salesforce question, write to me. I reply within 48 hours.

linkedin.com/in/armando-guzman-fajardo Sydney, NSW · UTC+10/+11

This opens your email app. You can also write to armando_guzman26@hotmail.com